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After six months as the Field Market Manager for the greater Los Angeles Area, I was promoted to the role of Regional Brand Manager for the West. I was the manager for marketing, activations and events for Neuro throughout the Western Region of the United States. Working closely with the marketing and sales teams I executed strategic marketing plans and programs. I developed, coordinated and executed marketing programs for both trade and consumers that localize corporate brand strategies.

I utilized large budgets and worked at the corporate level with retailers and distributors to layer campaigns that incorporated in-store price reductions, in-store merchandising, physical coupons, digital coupons, physical sampling activities, events, social media etc.

Below you will find an example of one of the decks I built and used when calling on one of our largest accounts, Chevron Extra Mile.

I created and maintained relationships with vendors, distributors and retailers throughout the West to grow and develop Neuro’s brand. I traveled widely throughout the West to work with our distributor partners, meet with retailers and execute events. I created programs for the ASMs in the West to execute against.